The Story of Charleo®
Charleo — pronounced CHAR-LEE-O — is a homegrown Charleston expression that we’ve helped introduce to a new generation of locals, transplants, and visitors alike. Through our work, the term has become a recognizable symbol of Charleston identity and culture.
At The Original Charleo Co.®, we’ve built a brand dedicated to celebrating that identity. We are the creators of the Original Charleo Tee, the Cap With The Map™, and a full catalog of apparel designed to represent Charleston cleanly, simply, and crisply — always with authentic Charleston style.
For over a decade, our mission has been simple:
Honor Charleston.
Share its culture.
Create apparel that feels like home.
Welcome to the Official Home of The Original Charleo Co.®
Here you’ll find the newest styles, colorways, and exclusive releases of our signature pieces — from the Charleo® Seal Tee to our full line of Charleston-inspired apparel and accessories.
New drops, limited editions, and seasonal releases update frequently, so check back often to stay fresh and stay Charleo.
Trademark & Ownership Notice
All media, designs, photographs, and information on this site are the exclusive property of The Original Charleo Co.®.
The terms “Charleo,” the Charleo® script, the Charleo® Seal, and all related marks are federally registered trademarks.
Any reproduction, retransmission, or republication of this material — in whole or in part — is strictly prohibited without express written permission.
All rights reserved.